|
The Importance Of Keeping Your Domain Up-To-Date
April 15, 2004 - We know how important your domain name is to you. It’s your brand, your existence, your first name in the online world.
So perhaps you've had the same domain name for several years now, building a loyal customer base and a strong brand identity. One day, it seemingly falls apart. You suddenly stop receiving e-mail and your Web site cannot be viewed. You assume it's just a technical glitch that will be repaired shortly. The real problem is that your own name no longer belongs to you. Sound like a scenario from 1984?
It's actually just about keeping your domain registration up-to-date, and the above situation is easily avoidable with some careful monitoring. Even if you are the proven first person to ever conceive the name of your Web site, the ownership of the domain name is subject to renewal. When your registration for that name expires, it is up for grabs by anyone out there and you may have to pay a handsome price to get it back (if you can get it back). At the very least, your Web site and email will be down for 48 hours. This could be disastrous for any business and it has happened to even the largest of companies.
The cause of domain registration expiration might lie in a number of errors. Maybe you forgot to change the company address with the registrar when you moved last year, or an employee who was unfamiliar with the registrar's name discarded the invoice in the trash, or maybe you just forgot entirely. It's all human, of course, but the risk is one too great to take for any web identity. Protect your domain name and your business by knowing when your registration is set to expire and keeping it up-to-date.
If you are unsure of the domain registration process, contact a Fishnet NewMedia representative to check on the status of your domain, to make a change or to register new domains.
|
